Female fronted electronic pop group Kid Cupid explore internal conflicts with their latest single ‘Broken Down’. The electro act fuses soul, electronic and indie rock to form an infectious style like no other.
With an atmospheric, indie-pop sound akin to the likes of London Grammar and Chvrches, Kid Cupid are developing a style of their own that takes elements from bands such as these and then tweaks them into a distinctive brand of music.
'Broken Down' is a slow burner, but it's well worth the wait once it truly gets going. The intro of the track begins with a simple beat accompanied by lead vocalist, Laura Shaw's versatile vocals, which gently whisper over the top of the song.
Kid Cupid are clearly masters of suspense as they gradually build 'Broken Down', constantly, yet carefully adding layers. The electric guitar comes in delicately with its staccato-like style, before everything stops all together making way for a powerful and emotive drop back into the song's hook.
The vibe is dark and almost moody at times, but it is one that is explored expertly by Kid Cupid with a wide range of instrumentation and electronic effects, none of which feel out of place.
The quartet aim to capture the atmosphere and attitudes of society within their music, focusing less on relationships, as others often do, but rather on the wider picture,their songs acting as thought-provoking social commentaries. Supposedly, the track is about someone fighting back and making a change for the better. From the songs hauntingly slow build to its defiant crescendo, it takes us on a journey of self-betrayal to discovery, full of driving beats and swelling cello.
You can listen to 'Broken Down' here on SoundCloud:
Find out more about Kid Cupid here: